When my brother-in-law showed me his iTouch, I lusted. I wanted to swap out my old, defunct Video iPod for the newer, sleeker version. His had more gigabytes, applications, and longer battery life. Turning the screen sideways initiates widescreen (16:9) format, fitting summer blockbusters into a three-inch screen.
"Do you like to watch movies that way?" I asked my brother-in-law.
"Oh, yeah," he replied.
Either small is the new big, or we have really lowered our standards.
In a recent Wired magazine article, author Robert Capps labels this the "Good Enuf Rvlutn" (a.k.a., Good Enough Revolution). His premise is that 'low-fi technology,' such as MP3s, Skype calls, minibook laptops, Flip camcorders, and virtual lawyers, 'will rule the world.'
In a insightful summary, Capps writes, "The attributes that now matter most of all fall under the rubric of accessibility. Thanks to the speed and connectivity of the digital age, we've stopped fussing over pixel counts, sample rates, and feature lists. Instead, we're now focused on three things: ease of use, continuous availability, and low price." As a result, people will 'happily sacrifice power and applications' in pursuit of the three aforementioned values.
People are beginning to prefer what is simple, ready-made, and cheap. Perhaps this accounts for the rebirth of the Little Caesar pizza franchise. And the simple church movement can likewise pay tribute to the 'Good Enough Revolution.' Let's just hope this expression of church, which could likely become the soul of Christianity in decades to come, avoids becoming too cheap.